ABC. (ADVERTISING) OLIVER ALPHABET. South Bend, IN: Oliver Chilled Plow Works 1889. 4" wide x 6.5", pictorial wraps, small corner off front cover else VG+. Printed in alternating red and black inks, every page touts the greatness of Oliver's Chilled Plow. Full page illustrations accompany the verse: D is Durability / which all must confess / The Plows that have / the Oliver Trade Mark possess." A fascinating and rare advertising alphabet.